Graphic Design

Brand Identity Redesign

As part of this brand redesign for a local nonprofit, deliverables included a redesigned logo, a brand identity and style guide, branded collateral (business card, envelope, letterhead, etc.), and a promotional brochure.

Process

  • Brand analysis
  • Audience research
  • Thumbnail sketches
  • Logo refinement
  • Developing a new visual style

Deliverables

  • Redesigned logo and signature
  • Updated brand and style guidelines
  • Branded business cards, envelopes, and letterhead
  • Promotional brochure